Step-by-step
guide to recreating the latest Blue Ribbon TV commercial, ‘My Mom
is so cool’, in your living room.
If
you haven’t seen the high-energy ‘My Mom is so cool’ commercial
from Blue Ribbon, where have you been? In a bold break from
tradition, the commercial was created as a contemporary music video,
showcasing the dance talent of young South Africans. It’s
already got people talking.
Blue
Ribbon called on expert choreographer and actress, Lorcia Cooper, to
bring the commercial to life. Cooper choreographed the dance sequence
by drawing on her extensive knowledge of dance trends including Hip
Hop, Pantsula and Kwaito to produce a high-energy routine.
The
selection process for the cast of school kids began with open
auditions, and was based on talent and personality.
“The
cast was full of energy – there was never a dip in enthusiasm at
any point during rehearsals or filming,” says Cooper. “Dance is a
fun way to keep young bodies and minds fit and healthy – and with
the energy from a balanced diet, kids can fully enjoy growing up.”
On
seeing the finished product for the first time, Cooper says, “I was
incredibly proud of the kids and couldn’t believe how well the
routine worked as both a commercial and a music video.”
“I
don’t like to pick favourites, but I really love the Pantsula
segments and the closing scene, when all the kids are dancing
together – we had so much fun,” she adds.
Cooper
hopes this snapshot of young talent will encourage support for South
African dance. “I hope to be more involved in the development of
the local dance scene, and projects like this one are a step in the
right direction,” she concludes.
For
more insights watch the behind-the-scenes
video,
and get moving. Here’s a step-by-step guide to mastering the finale
group dance from the Blue Ribbon ‘My Mom is so cool’ commercial.
Issue
on behalf of Premier Foods by Gullan&Gullan Advertising.
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